Toblerone, with its distinctive triangular shape and unique blend of Milk Chocolate, Nougat, Almonds and Honey, is an icon of 20th century chocolate manufacturing. Made from the finest raw materials from around the world, Toblerone chocolate is designed simply to reawaken taste buds and immerse consumers in a unique taste experience.

Toblerone has a rich heritage, but one of the most enduring mysteries associated with the brand is how it got its triangular shape. It is said that the chocolate’s unique shape is inspired by Mount Matterhorn - the iconic mountain of Switzerland, the birthplace of its creator “Tobler”. However another theory states that dance performances at the "Folies Bergère", Paris, inspired Theodor Tobler,, to come up with a “human pyramid” shaped design. Either way, Toblerone is one of the most unusual chocolate designs in existence!

Brand History

History

History

When Theodor Tobler created in 1908 his new recipe - a milk chocolate with honey and almond nougat - he wanted to express through its shape that it was something different from all other confectioneries.

Several stories exist on how Theodor Tobler came up with the triangular shape for Toblerone. Here are two most popular ones:

Theodor loved the city of Paris and often went to watch dancers performances at the "Folies Bergère". So when he was searching for a shape, the first thing to come to his mind was such a group of dancers, dressed in beige and red, forming a human pyramid!

The second one says the triangular shape was inspired by Matterhorn - the iconic mountain of Switzerland.

The History Of Toblerone?

  • History, 1868 - 1899
    History, 1868 - 1899
    1868

    Jean Tobler (Theodor Tobler's father) owned his own confectionery shop in Bern, Switzerland, producing chocolate confectionery from products supplied by other manufacturers.

    1899

    Demand for Tobler's chocolate products was so great that Jean Tobler founded a chocolate factory of his own.

    With his sons, he established the "Fabrique de Chocolat Berne, Tobler & Cie".

  • History, 1900 - 1908
    History, 1900 - 1908
    1900

    On 19th June 1900, Jean Tobler handed the company over to his son Theodor Tobler.

    1908

    Theodor Tobler and Emil Baumann (Theodor Tobler's cousin) invented a unique chocolate bar, Toblerone! Toblerone's special recipe, triangular shape and instantly recognisable logo made it distinct. "Toblerone" is a play on the names "Tobler" and "Torrone", the Italian word for honey and almond nougat.

  • History, 1969 - 2008
    History, 1969 - 2008
    1969

    Dark Toblerone chocolate was launched.

    1973

    White Toblerone chocolate was launched.

    1990

    Acquired by Kraft Foods (as part of Jacobs Suchard).

    1991

    All global production concentrated in Bern.

    2007

    For the first time in 34 years, a completely new taste experience was launched. Toblerone Fruit & Nut is made from the finest Swiss milk chocolate with honey and almond nougat, and juicy Californian raisins.

    2008

    Toblerone celebrates its 100th anniversary.