Brand History

OREO is the most beloved cookie brand of the world. It's estimated that 7.5 billion OREO biscuits are eaten every year, translating into 20.5 million OREO biscuits per day! Since 1912, more than 450 billion OREO cookies have been sold worldwide, making OREO the No.1 selling cookie brand of the world. For almost 99 years OREO biscuits have remained essentially the same, however over the years we have added multiple brand extensions to the OREO line. Today, the brand has evolved beyond the cookie category, and has expanded into dessert and food service items with products like OREO Cookie Pie Crust, OREO Brownie and OREO Cookie & Crème Pie.

History

History

1912 - Nabisco, produce a biscuit consisting of two chocolate disks with a crème filling in between.

1913 - The official name was OREO Biscuit. It is believed that OREO is a Greek word which means "mound". Others on the other hand say that OREO is derived from the French word for gold "or" after the gold wrapping in which the first OREOs were encased. Even experts at Kraft aren't absolutely sure.

1920 - Lemon OREO introduced

1921 - The name was yet again changed to OREO Sandwich,

1948 - The product was renamed to OREO Cream Sandwich

1975 – Double Stuff OREO was introduced, and the name was changed to OREO Chocolate Sandwich Cookies.

1987 - Fudge covered OREO introduced

1991 - Halloween OREO introduced

1995 - Christmas OREO introduced

2000 - Nabisco merged with Kraft Foods

2012 – 100 year anniversary of the launch